Flutter Entertainment Plc has acquired 100% of Singular, recognizing the company’s technology as the key factor for this strategic decision. The acquisition creates a vast number of opportunities for growth into new markets.
The Flutter Group (flutter.com) is the world’s largest publicly listed online gaming company with operations across more than 100 global markets. The Group is best known for its flagship brand PokerStars and other world-known names in the industry: PaddyPower, FanDuel, SportsBet, and more.
Singular will be joining the international division of Flutter among Junglee Games, Betfair, and Adjarabet, a long-standing client of Singular. Through the experience with Adjarabet, Flutter got exposed to Singular’s way of work and the team’s flexibility and agility in product development. The acquisition is a sign of recognition of Singular’s technological capacity, company culture, and the team’s innovation potential.
One of the pillars of Flutter’s strategy is “buy and build into new growth markets”. Flutter sees Singular as a key enabler of this by providing the Group with an industry-unique software solution with modular and multi-vertical architecture that has been proven successful for entering newly regulated markets.
Co-founder and current Director of Operations of Singular, Darko Gacov, said: “This achievement is the result of hard work and team spirit with a strong dedication to creating a product competitive on the global market. We look forward to this new chapter of Singular as part of the largest online betting and gaming company in the world.”
The acquisition gives Singular exposure to new markets and also creates opportunities for the exchange of ideas and knowledge sharing across brands, teams, and individuals. Flutter Entertainment is a global platform giving Singular employees access to a wide array of projects across the globe and opportunities for professional development and career advancement.
The acquisition will not impact the operational activity or the leadership structure of the company. Flutter Group has an inclusive culture with a strong focus on the growth of its brands, providing full support while allowing each brand of the international division to keep its company identity.